I had a marketing professor once tell me how his motto is to "work smart not hard". I first thought this was a lazy man’s excuse for avoiding hard work. Now that I’m a business owner myself I know exactly what he meant. In a world where we are so connected, we find ourselves with less and less time to focus on the things that matter. Especially in small businesses, the leader is often the owner, manager, salesperson, accountant, cleaner, and every other role all at the same time. Why is this? Because it is cost-prohibitive to hire people to perform each of those functions. However, that certainly doesn’t mean there is no value in having those people in the play. What if there was another way?
At StyleLabs we are you! We are the entrepreneurs, the hustlers, the go-getters, the ones not sleeping. We know what it takes to run a successful business, especially on a budget. Having the right tools is a smart way to correctly set your business on the track to success. Reach out today to learn more about the digital marketing tools available to help you work smarter!
WORKING SMART
Hiring a sales team of even 2 people can oftentimes be out of the question for many business owners. This is why affiliate marketing is so powerful. Why not have a group of a few or many working in the background to promote your brand, your business, your talent. By cultivating relationships with others a mutually beneficial partnership can develop. Here are 4 reasons affiliate marketing is smart:
- It’s economically viable. Your affiliates make a commission off of sales they make which is a motivator for them to work hard for your brand.
- You can scale your business without having to hire full-time staff. Having other people do the selling for you in all parts of the country, or the world is a great way to scale up quickly and economically.
- Create relationships with like-minded people who can both help and inspire you in ways never imagined possible. Why not have a team of awesome motivated people by your side?
- You provide a potentially much-needed job or second income to someone. This is especially important in today’s Covid world where many people are out of work or looking for a side hustle. Having someone hustle for you while you focus on growing your business is smart.
Email marketing, Search engine optimization, Social media marketing, Lead generation, all of these things can be a challenge if you aren’t an expert at them. If you have a problem with your furnace you might patch it up yourself, wasting your time and potentially your money for a fix that might not work well or for long. Marketing is no different. Working smart means hiring the experts when you need them. Your time is best used doing what you do best. Contact a marketing firm such as StyleLabs to make sure you get the very best value for your money.
HOW DO I DO IT?
So how exactly does affiliate marketing work? Here’s the scenario.
You are operating a small online boutique selling soaps. You are a one-person operation and you don’t currently have enough money to hire full-time marketing or salesperson. You spend 50% of your time creating your product, 20% of your time managing business functions leaving you with 30% of your time for sales. Did I mention that you also have a family? Now you have even less time on your hands. With very little time to sell your product, you won’t see the results you desire.
Simply put, with a proper affiliate marketing program you set up individual web pages for your affiliates. Through their personal and professional channels, they will promote your product and refer their contacts to their page. From that page these people will purchase your product and the affiliate will get the credit for the sale. You make sales without having to put in the hard time, your affiliates make money off commission, and you reach a customer base never available before!
Did you know that StyleLabs’ CRM software Silent Salesman comes with a built-in affiliate module at no extra cost? We like working smart, that's why we’ve developed this and many other tools that we, ourselves, use every day. Grow your network, skyrocket your business, accelerate your passion! Contact us now to set up a free consultation to learn more!
HOW WE CAN HELP YOU
WHO WE ARE
Proudly supporting small businesses in the Red Deer and surrounding areas. StyleLabs is a Digital Marketing Company that leverages our 10+ years of experience and technology to meet the needs of our clients. We specialize in Website Design, SEO, and Digital Marketing Strategy. Our formula has succeeded in getting over 90% of our clients to rank on the first page of Google for over 10 keywords.
IT DOESN'T HAVE TO BE EXPENSIVE!
Contact us now to learn more about the many ways we supercharge your business through our Startup Kit. I bet you never imagined you could have a website that does so much for your business for so little money!