In today’s world, especially a pandemic world, people turn to the internet for information on pretty much everything. The customer journey typically starts with a Google search to find a solution to their problem. You and your business want to be that solution! But how can you if they won’t see you on the web? Having a highly optimized website that uses proven techniques to combine aesthetics and user experience is essential.
THE CUSTOMER JOURNEY
Think about the last time you needed a product or service. Did you search for it on Facebook, Instagram or Google? If you said Google you are like most people. Did you check out the sites that popped up on your search? Did you go past the first page? Did you check out the reviews? Did you contact the business through their website? The typical customer journey looks like this:
- Google search
- Initial browse of the websites (usually only the ones on the first page of Google)
- Check out the Google Reviews
- Go back to the best website and dive deeper into the content
- Contact the business via their contact forms or phone number/text message
IMPORTANCE OF YOUR WEBSITE
Why Your Business Needs A Website:
- It creates the visibility your new business needs.
- It is often the “first impression” to potential customers
- It drives business even as you sleep
- It creates brand awareness before and after you are open for business (Email Marketing, Search Engine Marketing)
- It is a place to cultivate your reputation (Google Reviews, Facebook Reviews)
But I have Social Media Pages...
Social Media pages are a great way to promote and bring visibility to your business. It is however a platform that is not yours. At any time Facebook or Instagram could lock you out, shut you down, or simply disappear. They own the content you post. With a website, it becomes the hub of your marketing ecosystem. Social media is a branch of that ecosystem but everything comes back to your website. Why is this so important?
- You own the content
- You control what happens to your site
- You can post high-level information on social and the meat and potatoes on your site
- You can use social to draw people to your site and into your sales funnel
LAUNCH YOUR BUSINESS WITH AN AMAZING WEBSITE
At StyleLabs we don’t just build Websites, we build businesses. Using Search Engine Optimization, our own SamurAI technology, and leveraging our years of research experience we will create you a website that accelerates the launch of your business. In addition, built into the back end of every one of our websites are sales tools that will help you convert leads into customers. Starting a business is a very daunting and risky exercise, we know from experience. Don’t go at it alone, let the professionals help! Reach out to our team today to learn more about how we can help you succeed.
FAQs
Q: How does a website get on the first page of Google?
A: There are many things Google looks at that determines which pages get to the top. Showing authority in your subject through blogging is very important. Also important is employing search engine optimization tactics, which in a nutshell is strategically using keywords to demonstrate visibility and authority to Google. Site speed and user experience are about to become even more influential than it already is. Our Samurai AI technology does a lot of this automatically behind the scenes. Give us a call to find out more.
Q: What is a marketing ecosystem?
A: We believe your marketing strategy should all evolve around your website. The website should be the hub and each strategy should be the spokes. Examples of the spokes are Social Media, Google Reviews, Email Marketing etc. Each of these spokes should all lead back to your Website because this is where you have full control over the user experience and sales funnels.
Q: How can my website help me communicate with my customers?
A: Through our Silent Salesman technology you have a wide range of communication tools built right into the back end of your website. Tools include SMS, Email marketing, Contact forms etc.
HOW WE CAN HELP YOU
WHO WE ARE
Proudly supporting small businesses in the Red Deer and surrounding areas. StyleLabs is a Digital Marketing Company that leverages our 10+ years of experience and technology to meet the needs of our clients. We specialize in Website Design, SEO, and Digital Marketing Strategy. Our formula has succeeded in getting over 90% of our clients to rank on the first page of Google for over 10 keywords.
IT DOESN'T HAVE TO BE EXPENSIVE!
Contact us now to learn more about the many ways we supercharge your business through our Startup Kit. I bet you never imagined you could have a website that does so much for your business for so little money!