Search Engine Optimization (SEO) is the process of increasing the quality and quantity of traffic to your site from organic search engines results like on Google. There are multiple ways to attract traffic to your website, you can run paid ads, link between social media platforms, convert people through email marketing and more. But all of those methods use 3rd party sites or cost you money.
So why don't you put some focus onto your website itself and build it into something that is not only your hub but a revenue-generating part of your business! Google constantly looks through your websites and all others available and chooses what is important for people and what isn't. But wouldn't it just be better to show Google exactly what your website has instead of just hoping it looks in the right space? That's exactly what SEO is for.
WHY IS SEO SO IMPORTANT?
SEO is important because if you have something valuable on your website, you want people to see it. You want Google to recognize that and show you off to the world so that you can rank and drive traffic to your site. Google constantly searches the web and sees what's on your site, poorly written websites or poorly written SEO gives Google a harder time to find what they're looking for and they don't appreciate that. What's the point of writing strong content if Google looks at something else on your website. We use valuable metadata, defining headlines and important keywords to specify to Google exactly what we are talking about so they know where and what to look for. It's what has allowed us to drive so many of our websites to the top of Google rankings.
What Exactly Does Google Look For?
If your SEO doesn't direct Google on where to look, their robots will just glance through the first available information on your site and take that as what's important. But you aren't writing your content to only be seen by robots, you're writing it to be understood by people. Our SEO strategists run the backend of your site so that robots understand exactly what you want them to look at so the frontend of your site can still be easily read by people and you can get the rankings and recognition your content deserves.
How Do They Do This?
They take the content from all over your site and learn exactly how to turn it into something that Google will recognize so that they can see you as an authority in your subject. Our SEO strategists research exactly what keywords are being searched relating to your website, and implement them into your site so that you can fight for Google rankings where it counts, and not on keywords that generate little to no traffic. Sometimes our strategists will find important keywords for your website that you have yet to provide content for and they will provide you with this information so that you can continue to grow your website's authority.
What Do I Need To Do?
Your job is equally important when it comes to SEO, if your website never generates new content, then Google will start to forget you. It is always necessary to blog and expand your website's reach. Our SEO strategists will be able to find new keywords that are valuable to the content of your website and your job is to write about it. You are the subject matter expert in your business so it is important to take your knowledge and provide it to people in a way that they can understand it and believe in your brand.
NOW WHAT?
Don't let your website get bogged down by poor SEO. If you're writing powerful content, make sure it gets recognized so that you can be at the exact position to drive the traffic your website deserves. Ensure that you have the correct keywords, metadata, and headlines so that Google understands exactly what you offer or ensure that you have SEO strategists that can do it for you. Even though we will never guarantee an SEO strategy, we have the track record to back it up, so don't be afraid to contact us and find out more today!
FAQS
Q: How often do I need to blog for my website and SEO to stay relevant?
A: We recommend you blog one to two times per month. It is important to inject your website with new content so that Google can continue to recognize you and see you as an authority in your field.
Q: How long does it take for me to start ranking on Google?
A: It can take anywhere from 6-12 months to start appearing on the first page of Google, but it all depends on the type of market you are trying to break into and the content you put into your website. Stronger and more constant blogging will help to speed up the process and finding other ways to link your site can make it easier as well.
Q: My SEO is taking longer to get me to the top than I wanted, what else can I do?
A: This is where paid ads and social media come into play. You can start buying social ads on sites like Facebook and Instagram, or you can start paying for clicks through google ads. Check out some of our other blogs and services to learn more!
HOW WE CAN HELP YOU
WHO WE ARE
Proudly supporting small businesses in the Red Deer and surrounding areas. StyleLabs is a Digital Marketing Company that leverages our 10+ years of experience and technology to meet the needs of our clients. We specialize in Website Design, SEO, and Digital Marketing Strategy. Our formula has succeeded in getting over 90% of our clients to rank on the first page of Google for over 10 keywords.
IT DOESN'T HAVE TO BE EXPENSIVE!
Contact us now to learn more about the many ways we supercharge your business through our Startup Kit. I bet you never imagined you could have a website that does so much for your business for so little money!