Beginning in 2021 Google will be including a new Page Experience algorithm when determining search ranking. Now is the time to beef up your site and ensure you do not miss a beat when this change is made.
The Page Experience Algorithm will have a major impact on sites. How is the experience on your site? If hearing about this new change worries you, that's ok, it hasn’t gone live yet, but it will. Get ahead of the pack and make some moves now to ensure your website is up to date and ticking all of the boxes in terms of what Google is looking for when considering your search ranking.
Search Engine Optimization is very important. Using a professional marketing company that will maximize the return on every dollar you spend toward your marketing is a must. You wouldn’t try to fix the leaky sink would you? Ok maybe you would, but you probably wouldn’t plumb the whole house. Benefits of quality SEO are:
- Better search ranking
- More visibility for your website
- More conversions
- Higher profits
The Digital Marketing Professionals at StyleLabs can help with all of your SEO needs
Not only can we help build a solid SEO strategy for your website but we can help with all things marketing. Our services include Email marketing, Sales Acceleration Tools, Social Media Marketing and more! Email, Text, or Call us to take your business to the next level and stomp on the competition. Get Started Today!
GOOGLE ALGORITHM IS CHANGING, PAGE EXPERIENCE BECOMES A MAJOR FACTOR IN SEARCH ENGINE RANKING
Google wants to ensure the experience on the web is a quality one. This is why they are introducing this new User Experience Algorithm. A new tool Google recently revealed is its Core Web Vitals tool. This allows site owners to see how their site measure up to the new user experience standards. Existing measures such as page loading speed and mobile experience will be complemented by this new algorithm.
Are you in need of some professional help on your SEO? At StyleLabs we have developed our own proprietary software then uses artificial intelligence to influence the SEO on our sites. Come join our community of clients and take advantage of this great tool and more!
HOW DOES THIS IMPACT ME?
Google’s page experience algorithm will increase the emphasis given to the experience users will have as they interact with your site. A better user experience will translate to higher search ranking for your site. There are several criteria used to measure the page experience:
- HTTPS (Secure site)
- Interactivity
- Page loading
- Visual stability
- Mobile ready
- Safe browsing
- No intrusive interstitials
Google wants people to be able to be more productive, engaged when browsing. Having a poor page experience will inhibit users from finding what they are looking for on a certain page. Google expects that by placing value on the page experience it will influence site owners to improve the user experience on their pages. Don’t forget all of the other metrics Google uses to determine page rank, they still exist!
Looking to improve the content on your site? StyleLabs offers blog and page writing services. We have industry professionals who can take your vision and put it to paper; or should I say to screen. Good content is still key to high search engine rankings. Contact us to find out more.
CONTENT IS KING
Yes, this is still true and Google said so. In the release by Google, they said the following:
“We will prioritize pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn’t override having great, relevant content.”
What this essentially means is that it is still very important to have good relevant content or your page ranking will still suffer no matter how good the user experience is. If you compare two sites with similar content, then the user experience will determine the winner for overall rankings. The Core Web Vitals tool above will help you assess where you sit once the new algorithm is live. Alternatively, you could reach out to the pros.
Beat Out The Competition
Having a solid marketing ecosystem behind you will help drive you to the top of Google and give you the visibility you need. Having the tools that come with all of StyleLabs’ SamurAI powered websites will help convert and drive up your profits. Our SEO and Website Design services are powerful necessities for your business. Call, Text, or Email us to get started!
FAQ'S
Q: Why should I pay someone else to write about my business?
A: Two reasons why it makes sense to have someone else write your content. The first reason is that experts sometimes write at an expert level. It is important for Google that the written content not be too advanced or it will have a hard time recognizing what is written. In addition the actual user may find your content difficult to read or understand if it’s written at too high a level. While this might work in some cases often times it will turn a potential customer away from your page. A professional writer can take your expert content and make it readable for the average person. The second reason is that you have a business to run. Writing good content takes time and often time is something you don’t have much of when you are busy running your business. Reach out now to find out how StyleLabs can create the perfect content for your blogs or website.
Q: What is a Google Algorithm?
A: Without getting overly complex it is the way Google’s search engine figures out what web pages to display when you search for something. There are billions of pages out there which can make it difficult to know which pages to present. Google uses various criteria to determine which pages are most relevant to your search and in a blink of an eye chooses which ones to display for you.
Q: Why is SEO so important?
A: Without some using some SEO strategy, even basic, your website may not even show up on a Google search. With poor SEO, it may rank but not high enough. 80% of people do not go past the first page. This is why SEO is so important. You leave the majority of your potential web customers in the dark about your business simply by doing poor or no SEO on your website. Visit us at StyleLabs to learn more about SEO.
HOW WE CAN HELP YOU
WHO WE ARE
Proudly supporting small businesses in the Red Deer and surrounding areas. StyleLabs is a Digital Marketing Company that leverages our 10+ years of experience and technology to meet the needs of our clients. We specialize in Website Design, SEO, and Digital Marketing Strategy. Our formula has succeeded in getting over 90% of our clients to rank on the first page of Google for over 10 keywords.
IT DOESN'T HAVE TO BE EXPENSIVE!
Contact us now to learn more about the many ways we supercharge your business through our Startup Kit. I bet you never imagined you could have a website that does so much for your business for so little money!