Best Practices For Website Design

WE CAN MEET YOUR DESIGN NEEDS

Your website is your business's 24/7 storefront. It is where customers go to find information about the products and services you offer and how to get into contact with you. Customers form opinions very quickly so your website must make a good first impression with appealing graphics and intuitive design. Analyzing a web page, users scan and search for fixed points or anchors to guide them through the contents of the page. Having proper format and a simple user experience allows your website to guide the potential customer to certain anchors on that page and helps them find the information they are looking for much faster. Web-users insist on instant gratification so if your website does not meet the user’s expectations right away, your website has already failed to make that conversion.

At StyleLabs, we understand how important it is to have a quality website that is designed to bring in conversions for the success of your business. Our team has helped over 90% of our 500+ clients rank on the first page of Google for more than ten of their keywords. We offer a wide range of digital marketing services such as web design, SEO, blog writing, and reputation management to create every advantage your business needs to grow.

Want to know more? Contact our team by calling 1-587-802-0967

6 GUIDELINES FOR EXCEPTIONAL WEB DESIGN

There are many options these days to create free websites for your business. The platforms may be quick and easy to use with pretty customizations and outlines, but they lack optimization strategies and do not follow web design best practices to provide your business with any conversions. Here is a list of best practices to follow when designing your website:

Content: It is true what they say, content is king. Quality content helps attract the right audience to your website, engages them, and with persuasive content converts them into customers. Quality content not only informs the reader but also benefits your company by increasing search rankings and accurately communicating your website's purpose and positioning your company as an industry leader.

Simple Design: Most people visiting your website are not there to admire your pretty photos, the different font you used, or how slick the design is. They need to accomplish something such as find more information about your business, product or service information, or how to contact you. Therefore, large designs and unnecessary elements should be avoided to prevent overwhelming the individual visiting your website. If your website is too complex or distracting, potential customers will be turned off and get frustrated trying to find information.

Easy Navigation: Ideally, as soon as someone lands on your website they should be able to move from point A to point B as easily as possible. Properly planning intuitive navigation throughout your website is crucial for potential customers to easily find information about your business without having to dig through your website to find it.

Consistent Theme: The overall look and feel of your website should be consistent throughout every page. Colour schemes, backgrounds, and the tone of your writing should be kept fluid throughout but not every page must have the same layout. You can create different layouts for different pages on your website, but make sure to include the same overall feel.

Adaptive And Mobile-Friendly: Nearly 57% of internet traffic comes from mobile devices alone. Mobile users must be able to get the same experience on your website as they would on a desktop. Having a mobile-friendly site will amplify your visibility and allow you to reach a wider audience creating more leads and conversions.

Enticing Call To Actions (CTAs): Sprinkling Call to Actions throughout your website allows visitors to easily find information about your business and allows them to quickly contact you. CTAs also act as guides for users to know what action to perform or where to go next to on your website therefore frictionlessly moving them down the sales funnel.

EXPERT CALGARY WEB DESIGN FOR YOUR BUSINESS

Web design best practices focus on the intersection between creating a visually appealing website and one that serves your business. At StyleLabs, we bring together a team of SEO experts and digital marketing strategists to deliver exceptional websites that are designed to make conversions. To find out more information please fill out the contact form below and we will be in touch with you right away!

FAQS

Q: What is web design?
A: A web designer will deliver an aesthetically pleasing website but will lack the SEO strategy for your website to rank. Your website will act as a car but lack the fuel it needs to drive it to the top of Google's ranks. At StyleLabs, we bring together both web design practices as well as SEO strategies to create and execute a digital marketing plan for your business based on research and results. 

Q: Does StyleLabs offer different website design formats?
A: Yes. We offer four different levels of service:

• StartupKit: Startup Kit is our affordable website designed for startups, entrepreneurs, and small businesses. We believe that every business deserves a professionally designed website that puts all of the best digital marketing practices on an easy-to-use platform.
• Business Kit: Business Kit is designed for businesses that are maturing out of their startup stage and preparing to grow to further levels that require additional customizations and multi-user management. It is also designed to make a smooth transition to our Elite and Pro websites as your company grows. If your company is expanding and growing the Business Kit is perfect for you!
• Samurai Pro: Our Pro site offers additional customizations such as two-way SMS messaging, additional sales tools, drip campaigns and is designed to be responsive and drive conversions to scale your business.
• Samurai Elite: Our user experience and the interface is designed on our award-winning flagship platform. Each page is meticulously crafted to yield top-quality scores for your Facebook, LinkedIn, and Google Ads. Professional setup and assembly will make managing your marketing internally without any developer interaction.

During our first consultation, we will discuss what product is the best fit for your business.

Q: How long does it take for my website to be visible on the first page of Google?
A: Ranking at the top of Google for all of your keywords can take anywhere from 6 months to one year to see results. With strategic SEO practices and consistent blogging, it is possible to see higher ranking results for your website much faster. StyleLabs offers a wide range of digital marketing services including SEO and blog writing to help your business stay ahead of the competition and move up the Google ranks. To find out more information, call us at 1-587-802-0967 or fill out the contact form below.