What Is Digital Marketing?

WHAT EXACTLY IS DIGITAL MARKETING?

Let's take a look at the difference between Digital Marketing and traditional marketing: 

Digital marketing executes your business's marketing message through digital platforms such as websites, social media ads, Google Ads, Search Engine Optimization, blogging, and much more! All of these assets contribute to helping your business reach wider audiences in the digital world.

Traditional marketing delivers your business message and reaches customers through more traditional forms such as the radio, television, newspapers, billboards and printed posters.

WHY DIGITAL MARKETING?

With everything starting to move online, digital marketing has never been more important for your business. The online world can seem overwhelmingly big, but with the proper use of digital marketing strategies, your business will knock your competition out of the water.

Here are a few benefits to digital marketing:

• Increase brand awareness
• Digital marketing is measurable
• Cost-effective
• You can make changes as you go and change up your strategies.
• Target specific customers

HOW YOU CAN USE DIGITAL MARKETING FOR YOUR BUSINESS

Website + SEO

The website is the hub of your business. This is where all of your potential customers will come to in order to find out more information about your business, contact you or make a purchase. An effective SEO strategy that is implemented into your website will pull customers to your business and overshadow your competition.

Social Media

Facebook Ads, Instagram Ads and LinkedIn Ads will help you reach audiences on these social platforms. With the heavy use of social media nowadays, making sure your business is visible and easily accessible on these platforms has never been more important. Organic posts and paid ads are both great ways to drive customers to your website and increase revenue.

Email Marketing

Did you know it takes an average of five touchpoints with a customer before they commit to engaging with your business? Email marketing is a great way to make sure that you are providing those touchpoints with your client base in order to make a sale. Emails also provide valuable information about your business and products and allow you to track click-throughs and bounce rates on emails sent to your customer base. 

Google Ads

You are in control! This means you can control how much you wish to spend, how often your ad is live, what your ad will say and you may take it down or push it live whenever you want, and how often you want. You are also able to track your results and make changes as you go. The use of Google Ads will allow you to drive more traffic to a specific product or service your business offers.

FAQs

Q: Where Do I Begin To Start My Digital Marketing?
A: Creating social media accounts to promote your business is a great way to start getting visibility for your business. If you want to take a bigger step, create a Google Ads and Facebook Ads account to generate Ads for your business. Sounds like too much work? At StyleLabs, we have a team of experts that can help you develop your digital marketing ecosystem that will provide more customer reach and conversions for your business.

Q: How Much Should I Spend On Digital Marketing?
A: Every business is different when it comes to spending on digital marketing. You can try different strategies by changing your Ad budget to see what works best, as well as changing the content you put into your digital marketing. However, trial and error can be time-consuming and costly. StyleLabs offers a team of experts that are trained to run Google and social media Ads for you so that you do not have to waste any more time or money. Click here to learn more!