Many business owners are focusing their efforts on selling their products and services online. With the rise in online selling platforms such as Etsy and Shopify, many businesses are taking advantage of these easy-to-use and low-cost eCommerce platforms. Some of these selling platforms are designed for the hobbyist looking to make a few extra bucks to put into their travel fund, and others are designed for business acceleration or international sales. Whatever your reason for selling online, it’s important that your website be strong, fully optimized using SEO and SEM tactics, and that your e-commerce platform works to achieve your business goals.
YOUR WEBSITE AND E-COMMERCE PLATFORM SHOULD COMPLEMENT EACH OTHER
Selling online is not something that is a great addition to some businesses, it’s a necessity to ALL businesses. Whether you are selling a service or a product, we live in a world where online shopping has become a prominent part of how consumers look for and receive their products or services. Utilizing a full product sales platform or simply a reservation system to book a service or place a hold on an item is guaranteed to accelerate your business. Being able to engage your customers at any hour of the day will bring you a great return on investment (ROI) when committing to building out your digital marketing and sales ecosystem.
WHY DO I NEED A WEBSITE IF I AM ALREADY USING AN E-COMMERCE PLATFORM?
E-commerce platforms are great tools for listing your items and completing transactions. But how are you going to sell anything if people don’t see your product? One disadvantage to only using an e-commerce platform is that their website is optimized for their business, not yours. You have to compete with all of the other vendors within that space often paying the e-commerce provider for advertising that results in a low return on investment (ROI). Running your business primarily through your own website allows you to:
- Maintain control
- Use Google Ads to market your business often at a much ROI
- Rank higher on Google creating maximum visibility for your business
- Bundle website and e-commerce costs into one platform that will allow you to keep more money in your pocket
- Stand Out from the crowd by creating an entire marketing ecosystem around your website
It is vital to the success of your business that every penny you spend in marketing and running your business produces the best ROI for YOU.
GROW YOUR BUSINESS THROUGH E-COMMERCE
At StyleLabs we have helped many businesses launch into the world of e-commerce. We understand what it takes to not only make it happen but be successful at it! Take the control back and reach out to learn more about creating a website that can rank you high on Google, convert prospects to leads, and generate revenue all while you sleep.
FAQs
Q: What's the difference between having my own website Vs. just using eCommerce platforms like Etsy?
A: If you have your own website, you will be in full control and not have to be under the influence of an eCommerce platform. By having your own website to sell your product, you will be more visible on Google searches and reach a wider audience because you won't have your customer base go through the extra step of trying to find your product on a large eCommerce platform.
Q: Does having my own website come with more work and extra costs though?
A: The benefits outweigh the costs. With eCommerce platforms, you are not reaching wide audiences like you can with your own personal website. These platforms also come with extra costs that add up overtime such as Ad costs and the cost of using the platform. If you have your own website, you will not have those pesky costs anymore and your ROI will be significantly higher. At StyleLabs, we design affordable websites that not only reflect your brand and are aesthetically pleasing, but they also rank on Google. Over 90% of our clients rank on the first page of Google for more than ten of their keywords! Those results could never be replicated with the use of an eCommerce platform.
HOW WE CAN HELP YOU
WHO WE ARE
Proudly supporting small businesses in the Red Deer and surrounding areas. StyleLabs is a Digital Marketing Company that leverages our 10+ years of experience and technology to meet the needs of our clients. We specialize in Website Design, SEO, and Digital Marketing Strategy. Our formula has succeeded in getting over 90% of our clients to rank on the first page of Google for over 10 keywords.
IT DOESN'T HAVE TO BE EXPENSIVE!
Contact us now to learn more about the many ways we supercharge your business through our Startup Kit. I bet you never imagined you could have a website that does so much for your business for so little money!