Almost every small business has a website, or at least they should. However, websites are not just an aesthetically pleasing profile for your business, your website is what gets your business exposure on search platforms such as Google. Once you achieve that organic exposure on Google, potential customers will click on your website and convert into a customer or buyer for your product. But how do you achieve those organic results in order to convert those potential customers through your website?
BLOG WRITING & SEO
Think of your website as a high-performance vehicle such as a Ferrari. In order for your Ferrari to drive, you need to inject it with premium fuel which is your blogs. Google loves content, and the more content a website has, the more attention it gets from Google, therefore moving your website up in Google’s rankings. Google prioritizes websites that continuously upload new content into their site regularly because it shows the Google Bots that you are relevant, you are an authority in your industry and that you are not a fake robot on the Google platform. So, every time you post a blog, Google Bots are attracted to your website and push you up in the search rankings.
THE BENEFITS OF BLOGGING
We encourage our clients to blog at least once a week in order to provide their websites with enough fuel to uphold their rankings and also move up in search rankings. Here are a few key reasons why you need to start blogging:
SEO & Google Search Ranking
Blogging gives you another opportunity to sprinkle keywords throughout your website. Google bots will crawl your website and look for certain keywords to determine what your site is about and if you are an authority. The more keywords, the more Google notices your website, therefore, moving you up in the search rankings.
Blogging Helps Define Your Brand
Establishing a voice for your brand plays a very key role in how your customers recognize your brand as well as plays a determining factor in if they will purchase your product or service. Defining your brand's voice through blogs will allow your customers to recognize your business and make it easier for them to separate you from your competition.
Establishes You As An Industry Expert
The more content you inject into your website through blogging, the more attention you will receive from Google. Publishing blogs related to topics in your industry helps establish you as an industry expert, thus a brand that customers can respect and trust. When you are writing your blogs, make sure to write about topics that your targeted audience would find useful and that they answer those burning questions customers may have about your products or services.
GET STARTED TODAY!
Having a website is a great first step to gaining visibility on search platforms like Google. However, what separates a good website from an amazing one is not how pretty it is, it’s what is put into the website that ultimately counts towards search rankings on Google. Also, the more relevant content you inject into your Ferrari (website), your customer base will appreciate the effort and view your business as trustworthy and an authority in the industry. At StyleLabs, we give you the tools to write high-quality blogs that will be sure to help earn higher rankings on Google. We also have a team of published authors that provide blogging services for businesses. For more information about blogs and how StyleLabs can help, please click here.
FAQs
Q: How often should I post a blog on my website?
A: We encourage a minimum of 1-2 blogs per week or at least 2 per month. The more blogs written and posted on your website the better!
Q: How Do I Know What Keywords To Use In My Blogs?
A: At StyleLabs, we do extensive research to determine the best SEO strategy for your business. Once our SEO experts have determined the best strategy, we inject your blogs with keyword-rich content to give you the best opportunities to grow your online presence.
HOW WE CAN HELP YOU
WHO WE ARE
Proudly supporting small businesses in the Red Deer and surrounding areas. StyleLabs is a Digital Marketing Company that leverages our 10+ years of experience and technology to meet the needs of our clients. We specialize in Website Design, SEO, and Digital Marketing Strategy. Our formula has succeeded in getting over 90% of our clients to rank on the first page of Google for over 10 keywords.
IT DOESN'T HAVE TO BE EXPENSIVE!
Contact us now to learn more about the many ways we supercharge your business through our Startup Kit. I bet you never imagined you could have a website that does so much for your business for so little money!