We are in unprecedented times. Businesses struggle to stay afloat by adapting to the ever-changing public health restrictions and guidelines. They try to increase their digital footprint, take advantage of e-commerce, and work virtually. For many, this is daunting and unfamiliar territory. How do I get my products online? How do I get on the first page of Google? How can I attract customers to my business when they don’t want to leave their house? The good news is there are many ways you can achieve your goals and you don’t have to go at it alone.
WHAT HAPPENS IF ANOTHER LOCKDOWN OCCURS?
We keep hearing that another lockdown is looming. If you haven’t already, it's important to transform as much of your business to the digital world as you can. Not only will this help you survive now but it will complement your traditional business structure in post-pandemic times. A 2014 Globe and Mail article referenced that 70% of Canadians research a product online before buying it in a store. That number is sure to be even higher today. Or is it? E-commerce sales are up more than 26% just from 2017 meaning many people are just buying online rather than going into the store. The good news is that there are many platforms available to easily sell your products online.
SURVIVAL OF THE FITTEST
Setting yourself up for e-commerce is a very important part of survival but it is not the only thing you need to do. It’s important to create cohesive brand visibility, have great content, and have a fantastic user experience. StyleLabs recommends doing the following to increase your chances of survivability!
Develop An Affordable and Optimized Website
Affordability is key when cash flow is tight. Creating online visibility for your brand is not an easy task. It’s important to ensure every dollar spent creating and optimizing your website is going to ensure maximum return. Hiring a professional Web Designer who is highly experienced in Search Engine Optimization will give you the best shot at success.
Leverage Social Media
Strategically using social media to market your brand can create huge success. Point your social media channels back to your website (hub) where all of your e-commerce takes place. This will give you maximum control over user experience and conversion.
Use an E-Commerce Platform That Works
There are many e-commerce service providers to choose from however they are not all equal. Some charge high user fees, others limit your control, and others simply are not user-friendly. Choose wisely, pick one that integrates well with your entire marketing ecosystem and plan.
Cohesive Branding
There are many spaces within the digital world to take advantage of when it comes to marketing. It is important that your brand carry seamlessly throughout each of these platforms. Your Facebook, Instagram, and LinkedIn pages must all carry the same look and feel of your website, or the hub of your marketing ecosystem. By creating a cohesive design and experience you gain authority and credibility from potential customers.
Customer Relationship Management (CRM)
Don’t leave money on the table. When each dollar counts and each customer will make a huge difference in your bottom line it’s important not to let one slip through the cracks. Using a CRM platform you can make your sales stream more efficient and effective. Leveraging email marketing with your CRM will allow you to maximize conversions and create evangelists.
USE YOUR TOOLS
There are many tools in the toolbox that you can use to help with your survival during the pandemic. But just like building a home, it can be a challenge if you don’t know how to properly use those tools. Luckily there are many professionals that can help you. At StyleLabs we have both the expertise and technology to maximize your survival. Please reach out to us and find out how we can help.
HOW WE CAN HELP YOU
WHO WE ARE
Proudly supporting small businesses in the Red Deer and surrounding areas. StyleLabs is a Digital Marketing Company that leverages our 10+ years of experience and technology to meet the needs of our clients. We specialize in Website Design, SEO, and Digital Marketing Strategy. Our formula has succeeded in getting over 90% of our clients to rank on the first page of Google for over 10 keywords.
IT DOESN'T HAVE TO BE EXPENSIVE!
Contact us now to learn more about the many ways we supercharge your business through our Startup Kit. I bet you never imagined you could have a website that does so much for your business for so little money!